Privacy policy

Effective Date: June 5, 2018
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This Privacy Policy sets forth the policy in relation to personal and other information received or collected by Effex Sources and Services Limited, company registration number: 64700122, having its registered address at Valley Drive, Swift Valley Industrial Estate, Rugby, CV21 1TQ, United Kingdom (the “Effex”).

This Privacy Policy is the integral part of the Terms and Conditions (the “Terms”) and governs collection, processing and use of Customer’s personal and certain other information.

General Provisions

Providing personal data is an act of trust and it is taken seriously. Unless given explicit consent to do otherwise and/or otherwise permissible by and/or required by law, Effex will only collect and use personal data as set out below.

Throughout this Privacy Policy, we refer to your “personal data” as any data relating directly or indirectly to a living individual and from which it is practicable for the identity of the individual to be directly or indirectly ascertained, and such data is in a form in which access to or processing of the data is practicable.

Effex acts in compliance with applicable laws for which purpose Effex implemented this Privacy Policy.

Collection of Personal Data

Effex does not collect personal data beyond the limited data Effex needs to perform services to its Customers.

Effex collects personal data provided directly by the Customer when the Customer contacts Effex, fills in any forms, request for goods or services or contact Effex with any questions.

Effex may automatically collect certain information about Customer’s computer device, browsing activities, statistical information, information on visits and use of Effex’s website. Effex may receive certain data automatically collected by its software, for example: IP address, cookies data, performance specifications of the customer’s hardware and software, date and time of access to the Website, the URL of the page requested. This information is aggregated to provide statistical data about Customer’s browsing actions and patterns, and does not personally identify individuals.

Effex will only collect and process personal data about Customer where Effex has lawful bases. Lawful bases include consent (where Customer has given consent), contract and “legitimate interests”.

Where Effex relies on Customer’s consent to process personal data, Customer has the right to withdraw or decline consent at any time and where Effex relies on legitimate interests, Customer has the right to object. If you have any questions about the lawful bases upon which Effex collects and uses personal data, please contact us at

Use of Personal Data

Personal data will be collected, held, used and disclosed for the following primary purposes jointly and/or severally:
* for the purposes for which it was collected;
* to provide Customer with services requested, complete transactions, and address Customer’s inquiries;
* to contact Customer about services, transaction or other matters;
* to provide Customer with newsletters via mail and e-newsletters;
* to process any requests, complaints and applications;
* to record statistical data for marketing analysis and to conduct market research;
* to share personal data with Effex trusted third parties in the manner described below.

The Customer understands that the personal data is available and accessible by Effex employees who need to come into contact with that information to provide services to Customer or in order to do their jobs.

Disclosure of the Personal Data

Effex does not disclose the personal data to any third parties except for:
* Service Providers engaged by Effex to perform some functions on behalf of Effex;
* legal and regulatory authorities;
* Effex employees.

Effex engages Service Providers to perform some functions on its behalf, including, but not limited to, data entry, database management, promotions, products and services alerts, analysing data, providing marketing assistance, providing search results and links, and providing user service, payment processors, market professionals (the “Service Providers”). These Service Providers are under a duty of confidentiality to Effex and are only permitted to use the personal data in connection with their functions and not for their own purposes.

Effex can only speak for itself; this Privacy Policy does not apply to the practices of Service Providers and other third parties that Effex does not own or control, or individuals that Effex does not employ or manage.

Customer’s Ability to Edit Personal Data

Customer may access its personal data held by Effex to correct, update and remove inaccurate or incorrect data. Each Customer has the following rights:

  • delete some or all personal data that Effex holds about such Customer;
  • change or correct Customer’s personal data that Effex holds about such Customer;
  • object to, or limit or restrict, use of personal data;
  • right to access and/or take personal data: any Customer can ask for a copy of personal data in machine readable form.

If Customer wants his/her personal data to be corrected, updated or removed, please contact Effex at

Data Retention

Effex retains Customer’s personal data for as long as it is necessary or as needed to provide Customer with the services. If the Customer no longer wants Effex to use his/her personal data, the Customer may withdraw his/her consent. However, Effex may retain the personal data as necessary to comply with legal obligations and resolve disputes.

Merge of Company

If Effex merges with, or is acquired by, another company or organisation, or sells all or a portion of its assets, the personal data may be disclosed to advisers and any prospective purchaser or any prospective purchaser’s adviser, and may be among the assets transferred. However, personal data will always remain subject to this Privacy Policy.


From time to time Effex may send Customer messages that are service-related and required for users, including newsletters and other alerts. Effex may also send emails relating to Customer’s transactions, about special promotions, and other news of Effex. Effex may also send news and updates about changes to its website, services and goods. Such messages may be sent internally, by email or by push notifications. Customer may choose to subscribe or unsubscribe from such news.

Modifications to the Privacy Policy

Effex may revise the Privacy Policy at any time and in our sole discretion by posting the relevant revised Privacy Policy on the Website. By continuing to use the website and services, purchase goods, Customer agrees to be bound by the revised Privacy Policy.

Contact us

If you have any questions, recommendations or want to leave a feedback in connection with this Privacy Policy, please contact our customer support or send us your email at

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